Brand history and environment
EVVO, an innovative young brand founded near Mount Pilat in Auvergne-Rhône-Alpes already awarded one Observeur du Design Star!
The name EVVO is a portmanteau scrunching “evolution” with the local dialect word “avvo” meaning “forge ahead, come with me”. The firm was founded in 2017, in Bourg-Argental, by Hervé Piron and Joel Varaine, both managers at local firm MPI, specialising in plastic injection moulding, with an enthusiastic sporting goods designer, Oliver Reboullet. Together, they decided to pool the skills and expertise of their staff to provide outdoor sports enthusiasts with innovative, intuitive solutions.
EVVO has taken up its first challenge, in snowshoeing, with the design of a revolutionary snowshoe, manufactured in the Auvergne-Rhône-Alpes region and developed in collaboration with Michelin. EVVO Snowshoes received the Observeur du Design label in 2019.
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Without them, there could have been no revolution in walking!
Boasting over a century of experience in developing tyres for all types of surfaces, including icy and snowy roads, Michelin has applied this technology and its in-house skills to designing our high-tech, high-performance soles.
Specialising in the manufacture of textiles for over 30 years, the Ardèche-based firm Chamatex has developed Matryx, a patented high-tech fabric, specially designed for upmarket, high-performance sports shoe uppers.
Based in Albon, in the Drôme department, Ugigrip is the only French manufacturer of non-slip cleats for winter tyres.
Based inside the Pilat Regional Nature Park, the Greater Pilat Council is responsible for developing the local economy and tourism, in a quality setting. As a result, it works to encourage innovation and generate new business locally.
The Pilat Tourist Board in Pélussin boasts expertise gleaned from over 15 years' experience managing tourism in a natural setting, for groups and individual tourists.
For over 16 years, Sport Evasion has been leading outdoor sports activities (running, mountain biking, Adventure Park, all-terrain scooter riding, snowshoeing and orienteering) for a broad section of the general public (schoolchildren, adults, etc.). Their base is located in St-Paul-en-Jarez (in the Pilat Regional Nature Park) although they lead activities at many other sites.